"In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains... on the sofa.

But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service."

Steve Jobs

"The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything."

David Ogilvy, confessions of an advertising man

"A market is never saturated with a good product, but it is very quickly saturated with a bad one."

Henry Ford